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A Green Glossary
Greenwashing (verb): The practice of companies making their products appear to be environmentally sound by putting them in green packages, claiming they are biodegradable (when they are not), etc.
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What is a B Corporation? What does the B stand for? The B stands for “benefit”. Benefit corporations are traditional for-profit corporations that have committed to higher standards of purpose, accountability and transparency and are required to consider all stakeholders in their decisions Purpose: Benefit corporations commit to creating public benefit and sustainable value in […]
The B stands for “benefit”. Benefit corporations are traditional for-profit corporations that have committed to higher standards of purpose, accountability and transparency and are required to consider all stakeholders in their decisions
Purpose: Benefit corporations commit to creating public benefit and sustainable value in addition to generating profit. This sustainability is an integral part of their value proposition.
Accountability: Benefit corporations are committed to considering the company’s impact on society and the environment in order to create long-term sustainable value for all stakeholders.
Transparency: Benefit corporations are required to regularly report to shareholders on how the company is balancing these interests.
Not all benefit corporations are certified. Typically the abbreviation of “benefit” to “b” indicates that a company is certified based on the standards defined and regulated by the non-profit company, B Lab.
Benefit corporations may choose to be certified as B corporations as well, but there is no requirement to do so. Companies of any size, structure, or location may be certified as B Corporations.
Companies with current Certifications from B Lab are granted permission to display the Certified B Corporation emblem on their digital and physical brand collateral. To see the latest list of Certified B Corporations, view the B Corp Directory.
To be a Certified B Corp, a company is legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment and therefore, must meet a certain score on the B Impact Assessment, which measures a company’s impact on its workers, community, and environment.
The nonprofit company, B Lab, which serves a global movement of people using business as a force for good, manages initiatives such as: B Corp Certification, administration of the B Impact Management programs and software, and advocacy for governance structures like the benefit corporation. Learn more About B Lab.
Benefit Corporations
Certified B Corporations
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SustainabilityOur team is comprised of people with a profound belief that we can all make strides to make the world a better place. We are a bunch of passionate do-gooders focused on fulfilling our social responsibility and finding new ways to leave the world better than we found it.