Real by Authentic Labs

We enhance brand experiences with a single scan.

Real® helps marketers deliver CTAs and product and transparency information through QR codes to build trust and deepen relationships.

Deliver product information from codess

Real® Mobile App

We help consumers find what they need, when they need it.

Customers keep your information — even after the packaging or inserts are recycled.

One scan of a Real Code and your consumers can have permanent access to how-to videos, manuals, safety, support, sustainability, ethics, corporate giving, recycling and everything else you need to communicate.

Enhance ownership

Real® Product Codes

We help you print less, save costs, and deliver more.

Deep-linking codes mean your content is always available directly with or without the app.

Real Codes give consumers a richer product experience by providing information and context that has the power to support and serve your customer throughout product ownership. The Real App keeps track of scanned items for future reference — giving you the means to update production after products have shipped and/or been purchased.

Real® Brand Dashboard

We provide analytics that show how your information is being used.

Use the Real Dashboard to understand what product information is being accessed and what your customers really care about.

The Real Brand Dashboard is a cloud-based content management solution that enables brands to create, manage and measure both code scans and the corresponding content. We provide initial and ongoing strategy and tech support with real humans.

Real® Mobile App

Reward customers with a meaningful call-to-action.

Take advantage of the moment a customer has your product in hand.

Go beyond usual links to sales site information with engagements that benefit customers like discounts on future purchases, exclusive content for owners, access to loyalty programs, etc. We provide initial and ongoing strategy and tech support with real humans to help you develop trust and repeat purchases.


You’re in Good Company

  • Baby
  • Beauty
  • Food & Beverage
  • Personal Care
  • Sports & Outdoor


All the tools you need to get started in minutes.

You have the information. You have the assets. You know your why. Now deliver into the hands of your customers — in the moment!

Company Listing

  • Highlight your sustainability, charity, environmental and diveristy and inclusion efforts.
  • You’re in total control of your messaging — we do not score companies.
  • Learn what your customers value most with analytics.


  • Deliver rich media at the POS or during ownership without forcing customers to Google and get lost.
  • Save cost on printing materials an deliver them digitally — where they are updatable.
  • Create and test CTAs for customers with your product in their hands.